Since Amar Ujala, Dainik Jagran andHindustanare the major media players in both districts, health reporters and correspondents were met. Most viewed the programme with distrust; said over-reporting, fudging of booth coverage figures was high. Medical officers are unable to give convincing answers why multiple doses are needed; guarantee that multiple doses will not be harmful. Some said govt officials are unable to explain why numbers are on the rise. The global/ national perspective is clearly lacking among the media. Most reporting is on programmatic issues such as corruption. Public consciousness and ownership is low and media can play a critical role in addressing that.
Chief Reporter, Dainik Jagran, Agra said as editors they ensure misleading reports do not get published but sometimes these go unchecked. He suggested a media workshop where we write to editors and ask them to depute 2 people from the organisation to come to the event. On the programme front he said the problem is that illiteracy is high. Some 50-60 families or a population of 1,000 continue to be resistant. These same people when they go for Haj will take the vaccine. Corruption is high within the programme. Any such programme/ scheme should be time- bound. What is the reason that targets are not met.
Health correspondent, Amar Ujala, Agra said rising number of cases is cause for concern and greater public awareness is needed. People are asking why are so many doses needed. It is very good to have a media workshop on polio – one on swine flu was held recently, she said.
Correspondent Hindustan,Agra said there is over reporting in booth figures. Polio is now it is being linked with development issues and there is fatigue among people. He said the newspaper is careful negative rumour-reports from villages don’t get published.
In Aligarh, Hindustan Times correspondent said no one can give satisfactory answers: Why resistant families have no cases while immunized children are getting infected. “What does it mean if a child immunized 16-19 times is infected — either figures are fudged or the vaccine is not effective. Now even doctors are asking if we give or not give the polio drops,” he said.
Health correspondent, Dainik Jagran, said resistance is strong with even literate people now opposing. Why 5 years and 40 doses are needed; are you sure vaccine will not harm, even doctors are now asking. Also, since polio is the only programme where ‘field staff request and don’t threaten’, it is being used for development issues. In a recent round, 8-10 villages refused and relented only when they got assurance from the district administration. Polio eradication has to be done fast otherwise this problem of blackmail will only increase, he said. When a negative incident happens, the newspaper gives the family’s claim. Given that this is a very communal city, and also densely populated it does not take very long for an issue to get blown out of proportion and this leads to incidents of violence. On the programme front, he said corruption rate is very high.